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Performance Intelligence for Partner Hub
Narrative insights that empower Fortune 500 leaders
Company
BetterUp
Role
Lead Product Designer
Timeline
8 weeks for MVP
In the early 2020s, BetterUp's enterprise product, Partner Hub, was built for individual program admins. But since then, BetterUp’s business had evolved. We were now supporting organizational transformation at enterprise scale — tens of thousands of employees, complex business priorities, and senior stakeholders who never log into dashboards.
CHROs, HRBPs, and executive leaders don’t browse charts. They need stories, signals, and meaning in the language of the business.
The Problems
BetterUp’s partner insights lived in bespoke quarterly
decks— manually assembled, disconnected, and impossible to scale.
There was:
No continuity
No shared system of meaning
No place for customers to trust or explore their organizational intelligence
No mechanism for co-owning insights in real time
Partner Hub needed a foundation built for decision-making, not data browsing.
The challenge wasn’t in building a better dashboard. It was designing narrative intelligence — insights that reflect the whole story of an organization and empower leaders to act.
Approach
I joined this team after leadership had already committed to shipping a first version in two months. My role was to:
Bring direction to an urgent timeline, and
Define the architecture that future phases would build on.
Working with our People Science Experts, we mirrored the work our Insights team had been doing manually, and we created a simple, narrative-driven backbone:
Metrics → Signals → Insights → Actions
This gave design, engineering, science, and product a shared mental model, shifting the team from individually pulled insights and metrics to consistent storytelling.
MVE: Designed for 4 strategic Fortune 500 partners
Emerging Signals
Monthly, we surfaced early patterns from coaching conversations through a topic wheel, a simple, recognizable visualization.
It gave leaders the first moment of “Yes — this looks like us.”That recognition became an early trust signal we could build from.
Priority Insights
We introduced a system of prioritized insight cards that combined:
What we’re seeing
Why it matters
What leaders might do next
But equally important: they exposed the work behind the insight — the underlying data, behavioral signals, and science.
This transparency equipped HRBPs (“org whisperers”) to brief executives with confidence.
Power What's Possible
Customers consistently asked,“How do we strengthen our insights?”
We built a dedicated surface that revealed:
the data powering Performance Intelligence today
where density was strong or missing
what actions partners could take to improve the fidelity of their narrative
This shifted customers from passive recipients to co-stewards of their organizational story.
What we learned
Leaders resonate with concise narrative insights, not dashboards.
HRBPs need defensibility and transparency to influence senior execs.
Customers want to co-own their data, not just consume it.
Portability — sharing, presenting, and briefing — is essential for adoption.
These learnings shaped the roadmap toward richer data inputs, improved storytelling surfaces, and eventually agent-driven insight delivery.